March 29th is national Mermaid Day! For All of March, Get 2-4-1 Fishy Brushes
in celebration of Emily's 30th Birthday. Enter Code: "BDAY" at checkout!

  • free shipping
  • *all orders over $75 in the US

free shipping on all orders over $75 in the US

Press Releases

"Emily Alexandra’s drive to protect the planet as a whole led her to also support through her business. She believes that drinking water should be accessible to everyone no matter what."
Fashions Finest
Fashion Magazine
"This seasoned diver and professional Mermaid developed a cosmetics line- Emily Alexandra Cosmetics- to meet her requirements for waterproof, luxurious colors developed to be strictly vegan, cruelty free, and even ocean friendly."
Maxim Magazine
Fashion Magazine
"The petite powerhouse founded her own non-profit in 2018,, in hopes of making a difference globally. Guglielmo is known as The American Mermaid and informs audiences about her mission through aquatic appearances, interviews and partnering up with other like-minded foundations all over the world."
Jetset Magazine
Fashion Magazine

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