March 29th is national Mermaid Day! For All of March, Get 2-4-1 Fishy Brushes
in celebration of Emily's 30th Birthday. Enter Code: "BDAY" at checkout!

  • free shipping
  • *all orders over $75 in the US

free shipping on all orders over $75 in the US

about emily

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Emily is known as The American Mermaid.

Through her years being a diver, mermaid, and ocean conservationist, Emily decided to create a cosmetic line that not only was good for your skin but safe for the oceans and coral reefs.

Her Cosmetic Products Are :

  • Vegan
  • Cruelty-Free
  • Waterproof
  • Hypoallergenic
  • Ocean-Friendly 

In early 2018, Emily chose to create a nonprofit organization to raise money where she could bring drinking water to Third World Nations in new and creative ways. She named it ““.

While traveling the globe performing Mermaid shows and appearances, she will continue to spread the word on Ocean Conservation while promoting brand awareness to Emily Alexandra Cosmetics.

A portion of each sale goes directly to

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